Once they click the freebie
we got their information and lock it down in covert kit and they get put in a category!. This is important because we want to shape their experience based on their interests.
we take them through a funnel
Direct to purchase funnel
Freebie
Gets their info 
Trip wire – this is when you hit them with a deal while they are going through your funnel! This deal urges them to buy ( with discounts). Super discounted item! Once they go through the funnel they recognize the value in being locked in to our system and receive subscriber only deals(via email & text)
Other funnel option
Sign up –
Get their info
Tripwire with purchase?
-But hmmm maybe they still did not want to purchase! But that’s okay, we still have them locked in to the email and text list!!
it takes people 5-7 to see you in order to be comfortable purchasing with you!
keep them locked in with an introduction, tips, educational emails… warm them up good!!
Once you’ve hit them with enough beneficial info, give them that trip wire!! (insane discount, limited deal)
Once that customer makes the purchase they get added to an ADDITIONAL category (that is related to that most recent purchase)
- But let’s say, they still say ehhhhh “I’m still not ready to purchase”. That’s okay! We will keep educating and sending tips periodically. We will get them with tripwires later down the line.
Make sure you stay connected with your audience anyway possible. Social sites could go away or be taken down anytime. Get those emails and texts and stay connected!